Revamping MGT-Commerce's Managed Hosting Website

Boosting User Experience, SEO, and Conversions through a Modern Redesign

Role

UI/UX Designer

Industry

Cloud Hosting

Duration

6 months

Purpose of site

We wanted potential clients to see MGT-Commerce as a reliable and professional company, which helped close more deals. We also aimed for visitors to explore the website's content and reach out to us with inquiries about our services.

We tried to put in 5W1H model:

Who: Small to medium-sized business owners and web managers who are looking for reliable managed cloud hosting solutions for Magento shops.
What: To establish a consistent and professional brand image for MGT-Commerce and to generate inquiries and conversions from potential customers visiting the website.
Why: To find a trustworthy company that offers managed cloud hosting with expert support and performance, making them feel secure about their business’s hosting needs.
When: During business hours, particularly when searching for managed hosting solutions or exploring potential providers.
Where: Likely at their office or while working remotely from home.
How: Primarily through desktop computers, with fewer users accessing via mobile or tablet devices.

Goal of site

To inform visitors about the company, its services, and cloud hosting expertise.
To showcase pricing plans and offer free demos to potential customers.
To encourage visitors to inquire about services

Target Audience

Magento E-commerce Store Owners, Small Business Owners, IT Managers, Agencies, and Freelance Developers who need reliable managed cloud hosting for their Magento sites.
Developers of Magento Frameworks/Extensions and E-commerce Content Creators looking for specialized hosting environments.

Issues with the Old Website

The old site lacked mobile responsiveness, resulting in a poor user experience on smartphones and tablets. The disorganized menu structure made it difficult for users to find essential information, while the content was not optimized for search engines, leading to low visibility. Additionally, the outdated design reduced user engagement and failed to convey a sense of professionalism.

Purpose of site

We tried to put in 5W1H model:

Who: Small to medium-sized business owners and web managers who are looking for reliable managed cloud hosting solutions for Magento shops.
What: To establish a consistent and professional brand image for MGT-Commerce and to generate inquiries and conversions from potential customers visiting the website.
Why: To find a trustworthy company that offers managed cloud hosting with expert support and performance, making them feel secure about their business’s hosting needs.
When: During business hours, particularly when searching for managed hosting solutions or exploring potential providers.
Where: Likely at their office or while working remotely from home.
How: Primarily through desktop computers, with fewer users accessing via mobile or tablet devices.

Goal of site

To inform visitors about the company, its services, and cloud hosting expertise.
To showcase pricing plans and offer free demos to potential customers.
To encourage visitors to inquire about services

Target Audience

Magento E-commerce Store Owners, Small Business Owners, IT Managers, Agencies, and Freelance Developers who need reliable managed cloud hosting for their Magento sites.
Developers of Magento Frameworks/Extensions and E-commerce Content Creators looking for specialized hosting environments.

Issues with the Old Website

Iterations, iterations, iterations

Understanding that great design requires refinement, we went through numerous iterations to perfect the homepage and overall site layout.

Sitemap

We restructured the site's architecture to improve navigation and user flow and built over 40+ pages which improved SEO optimization.

Final Design

The final design features a well-structured menu for easy navigation, improved SEO-optimized content, and a modern, visually appealing layout that ensures brand consistency throughout the website. It is fully mobile responsive and includes a dark mode option, enhancing both user experience and accessibility across devices. You can see the live site at mgt-commerce.com

Stylesheet

Results and impact

The redesign resulted in improved user experience, with a notable increase in organic traffic and higher conversion rates. The updated design, combined with SEO optimization and mobile responsiveness, significantly boosted engagement and sales for the company.

Key takeaways

Collaboration between design, development, and SEO teams was crucial for success.
A user-centered approach led to improved navigation, mobile responsiveness, and increased engagement.
Consistent branding and a modern design enhanced the site's credibility and professional appeal.
SEO optimization played a significant role in boosting organic traffic and search engine visibility.

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